The transition from June to July (29.06–1.07) in New York traditionally marks the time for the most important meetings in the food industry. This year, concurrent with the Summer Fancy Food Show, we organized an exclusive business event dedicated to promoting European organic food.
In addition to the traditional exhibition format of a trade show booth, we prioritized direct networking and relationship building in a B2B setting. Our event gathered representatives from American retail chains, importers, and decision-makers from the HoReCa sector who are actively seeking premium products with certified origins.
The central theme of our discussions was the competitive advantage of products bearing the EU organic farming certification. Our experts demonstrated how European standards translate into trust for the modern U.S. consumer. The meeting was also an opportunity to detail specific commercial collaboration opportunities and export logistics.
We thank our guests for the inspiring exchange of experiences and the concrete discussions regarding the future of the organic market!
